
Automate the steps that repeat, are rule-based and delay a customer. Skip the rest until the data says otherwise.
The best first automation is rarely the most impressive one. It is the step your team repeats daily, follows fixed rules, and slows a customer down when it is late.
Map the path from inquiry to paid work and time each handoff. The delays, not the tasks, are where automation returns money.
Write the rules down before building. If a rule cannot be written in a sentence, it is a judgement call and belongs with a person.
Finally, instrument it. Every automated step should log what happened so you can prove it worked and fix it quickly when reality changes.
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